Andy Warhol – Moderna Museet, 1968

This one is pretty cool. I must admit i didn’t really know about this catalogue nor the relatively high scarcity of it until a couple of months ago, i basically came across images of it while searching for other books. Perhaps a bit embarrassing since not only was the exhibition held in Stockholm, Sweden but it was also a pretty big deal at the time and according to Guy Minnebach one of the most impressive Warhol books/catalogues ever. I did however of course know about the exhibition, and mainly for two reasons. The first being that it featured the now (in)famous Brillo Boxes dubbed “Stockholm type boxes” which i hope to return to in a coming post but in short this is my favourite Warhol design (if you can call it his design?) and the object that started my interest in Warhol in the first place. The second reason are all the famous quotes that are now on a couple of million posters, postcards and other stuff like that. The most famous of these is of course – “In the future, everyone will be world-famous for 15 minutes”, personally i am not a superfan of these posters and things but in the book they are also translated to Swedish which is pretty neat in a way and something i hadn’t seen before. Anyways, i don’t know a whole lot else about the exhibition in general. It was held in 1968 and organized by Pontus Hultén, a long time friend of Warhol’s and as far as i know it was the first big exhibition of Warhol’s work in europe. In exchange for one extra silk screen for the exhibition Hultén also managed to provide Warhol with plane tickets and flew him to Stockholm. One funny thing about the famous quote though, and that is this article (sadly it seems it’s only available in Swedish) written by Olle Granath who was one of the editors and responsible for putting together the text for the book. Preparing for his work he says he was handed a box by Pontus Hultén containing “everything” that was written of and about Andy Warhol. After working his way through it all he then presented his basic manuscript, the feedback from Hultén was basically “great, but i’m missing one quote… the one about being world famous for 15 minutes” to which Olle Granath supposedly replied “had that quote been somewhere in all this material i would have made a note of it”. After a long period of silence of the phone Hultén then replied “if he didn’t say it he just as well could have, so go ahead and include it in the book” and thus one of the world most famous quotes was born, a pretty funny story!

Since i didn’t really know it existed i obviously haven’t been looking for it. But once i got my eyes on it i of course got that feeling that i had to try and find it. Naturally the first strategic strike was on Amazon, Abebooks and ebay but with prices starting on $190 for a supposedly damaged copy i had to look elsewhere. So i started looking around, i found a number of old listings like this one at Swedish site Bukowskis Market from 2013 where the book sold for 1000 sek which at that time was about $150 or so, and that copy looked pretyt beat up. Another Swedish auction site is Stockholms Auktionsverk where this copy was sold in 2012 at about the same price. And i don’t know if this is for real or not but another copy was sold at the same site in 2011 for 40 000(!) sek. It was also on Christie’s at about the same time selling for almost $2000, some people truly are crazy… Then i found what appeared to be a flawless first edition at some other Swedish site here with a price tag of 3000 sek or about $400. So… both highs and lows but the conclusion was still that it might be possible to find a copy and at the same feel that i made a pretty good deal.

Turns out i was right, and perhaps also lucky. A couple of days after new years i spotted this auction at the site i love to hate – Auctionet. As with a lot of other sites if offers you to keep saved searches of items and topics that interest you. However, in my opinion most of the “Warhol stuff” that turns up is crap aimed at stupid/uninformed/ignorant people with too much money. For example this reissue of The Velvet Underground & Nico that sold for 1000 sek, poor unenlightened buyer… To me putting things like this up for prices like this is almost a little dishonest, but that’s another story. Occasionally something cool and “real” pops up though, i don’t enjoy to relive my story with Cool Gabriels, but whatever the outcome it was pretty cool that it was listed at a Swedish site. And there’s this signed copy of Love You Live that sold the day before yesterday for 5000 sek. Anyways, the book looked to be in very good condition and as always i can’t keep my cool and placed a bid right away. Interest was surprisingly high with five bidders myself included and i didn’t think i would come out on top since i was hoping to not have to pay more than 500 sek for it. Anyways, my initial bid was quickly trumped and for once i then stayed away from it until the auction was ending and i then thought about the stupid situation with Cool Gabriels and put in a much higher bid than what i had first planned. I’m trying to get my head to understand that, regardless of how much fun it is to look around for stuff, not spending a couple of extra dollars are not worth the time and effort to wait for something to turn up again. But as it turned out i didn’t have to stretch my bid THAT much as it closed at 600 sek or around $70…

A fantastic deal? Well, basically yes… but i’m not a frequent user of auction site other than ebay and have never really been to any “real” ones expect some hillbilly style auctions held in barns and places like that during the summers at our vacation house. And then it’s just for the fun of it and not to actually buy anything. Anyways, i’ve now had to learn about things like “hammers fee” and “buyers premium” and what they mean. I’ve also learned that shipping a book a couple of miles between two places in the same country can cost more than what shipping the same book halfway around the world would do. But whatever, all in all and with everything included i payed just short of $120 for this book which i still feel was a pretty good deal. Not fantastic, but good enough… After i had won the auction i emailed a little bit with fellow collector Guy Minnebach who then crossed his fingers for me that it would be a first edition since no mention of it was stated in the listing. Edition, you say? I just accused other people of being uninformed and i guess when it comes to this book i’ll have to include myself in that category. Even though noted in some of the listings on all other places i had looked it had complete flown over my head that there were different editions of this book. But oh well, had i known it would have not have been a thing that’s would have kept me away from it and at this point it was already to late to worry or care about things like that. So i just crossed my fingers as well. In lack of a better word it was sadly not the first edition but the second, but as said that is of little importance to me and whatever the edition i’m pretty thrilled i could get it for what i ended up paying.

And it really is a fantastic book! I haven’t had time to really sit down with it so i’m going to have to return with a proper review kind of thing later, but wow! I would guess there are more than 300 black and white photographs of Warhol himself, his superstars, work at the factory and also what i assume are stills from some of his films. Granted i’m of course very intested i can’t say that i have a good enough basic knowledge or whatever of all areas of Warhol’s work so in that aspect this book is a real goldmine and a book i plan to spend many nights with! When i got my hands on i just started looking a this page and that page and a pretty funny coincidence was that the second of third page i turned to was the one with the Orange Disaster pictures from the Death and Disaster series. Not a funny image in any way but a funny coincidence because it’s an image that is used on a record cover for a pretty rare VU bootleg called Orange Disaster. Other pictures also have a connection to the record covers, for example there are a lot of images of the Flowers design and Warhol’s work on that. Although as it turns out it wasn’t the exact design that was used on Arab Spring’s Literature album it’s pretty clear where they got the inspiration for it. As said i haven’t worked my way through the book so there might be other references as well, to be continued… Among all the tons of cool photographs i’ve also found a couple that feature my favourite topic – The Brillo Box – also very cool!

When it comes to the condition it really is excellent. The discription said “unread” and this actually seems to be the case. The only teeny-tiny little issue is a crease or wavey kind of thing on the front cover about 2 cm from the back which runs all the way across the cover, top to bottom. It must have been stored with other books or things on top of it which caused the cover to slide a little bit and then left like that for a while… or something along those lines. I’m in the process to see if it’s possible to even this out a bit by putting some heavy books on top. But if not it doesn’t bother me in any way. And the cover really is cool, the Flowers design is another personal favourite out of all of Warhol’s work and it looks pretty damn amazing on this book. And the colors are still very bright and clear so… all things considered a great looking copy as far as i’m concerned.  And though not a perfect fit in my collection of dust jackets i think it’s very cool and a thrilling addition to my collection in general! I’ve also been fightning with both my camera and photoshop but sadly i’m not an expert at using either of those, so i apologize for what appears to be a blue background in some of the images. I’ll sort that out sometime in the future…

Even though it’s only february this will quite possibly be one of my best and most exciting finds of the year. Hope i’m wrong though….

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5 thoughts on “Andy Warhol – Moderna Museet, 1968

  1. Pingback: The Immortal – Walter Ross (Corgi Books, 1960) | ratfab

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  3. Prices vary much. There are 1st editions, 2 editions, 3rd editions. DeLuxe edition. A very scarce hardbound edition made by the factory ca. 30 signed copies. AND the original mock-up (the first test book) that was brought from Malmø to Stocklhol by Hulten. And OKéd by andy. “OK ´68 Andy Warhol” – in the original plexi case. Signed. Extremely scarce. The last two mentioned I have. And also a normal copy from the unlimited edition.

  4. Pingback: A look back at 2015 | ratfab

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